Nadia Chernyaeva's profile

Toothpaste Branding and Package

Nadia Chernyaeva
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branding Packaging package design visual identity art direction toothpaste package brand identity brand dental


MY120" is a toothpaste brand that finds inspiration in the delicate equilibrium of nature, offering a grounding self-care routine.

The visual identity of MY120" is crafted with vivid hues of coral and the soothing blues of ocean waters.

In a world dominated by electronics, MY120" pays homage to the timeless ritual of tooth brushing with a central graphic element – the hourglass timer. Serving as a visual reminder to dedicate a mindful 2 minutes to oral care, it adds a touch of nostalgia and simplicity to the modern self-care routine.


branding Packaging package design visual identity art direction toothpaste package brand identity brand dental
branding Packaging package design visual identity art direction toothpaste package brand identity brand dental
branding Packaging package design visual identity art direction toothpaste package brand identity brand dental
branding Packaging package design visual identity art direction toothpaste package brand identity brand dental
branding Packaging package design visual identity art direction toothpaste package brand identity brand dental
branding Packaging package design visual identity art direction toothpaste package brand identity brand dental
branding Packaging package design visual identity art direction toothpaste package brand identity brand dental
branding Packaging package design visual identity art direction toothpaste package brand identity brand dental
branding Packaging package design visual identity art direction toothpaste package brand identity brand dental
branding Packaging package design visual identity art direction toothpaste package brand identity brand dental
branding Packaging package design visual identity art direction toothpaste package brand identity brand dental
branding Packaging package design visual identity art direction toothpaste package brand identity brand dental
branding Packaging package design visual identity art direction toothpaste package brand identity brand dental
Toothpaste Branding and Package
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Nadia Chernyaeva's profile

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Nadia Chernyaeva's profile
Bishkek, Kyrgyzstan

Toothpaste Branding and Package

MY120 is a nature-inspired toothpaste brand concept. For this project, I crafted the brand identity, animated the logo, designed and rendered t Read More

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